A slow, underperforming website is hurting your business.
Google ranks websites based on speed, user experience and performance.
If your site isn't built to Google's standards, you're losing customers - and revenue.
Your website is your most powerful business tool - but only if it's built to perform.
Slow load times kill conversions.
If your website takes longer than 3 seconds to load, 53% of visitors leave.
Poor rankings = No traffic.
Google prioritises fast, optimised websites.
If your site isn't up to standard, it's getting pushed down the rankings.
A frustrating user experience sends customers elsewhere.
Clunky navigation, outdated design or slow response times?
People leave and go to your competitors.
A poorly performing website isn't just annoying - it's costing you real money.
Here's what a slow, outdated website is really doing to your business
Low rankings on Google
Fewer people find you online.
Lost revenue
Visitors bounce before they even see what you offer.
Missed opportunities
Your competition is converting customers while you're losing them.
The Solution
A website built for speed, performance and business growth.
A website that ranks higher, converts better and keeps customers engaged.
A website that meets Google's highest standards - so you dominate search results.
This is what we build.
See what makes a website Google-approved on the next page.
Google rewards high-performance websites.
Is yours one of them?
A website that meets Google's highest standards will always outperform the competition.
Here's what that means:
Google doesn't just rank any website.
It prioritises Google-approved websites - ones that are:
Blazing Fast Load Times
Because slow websites lose visitors.
53% of visitors leave if a page takes longer than 3 seconds to load.
Mobile-First Design
Easy to navigate, seamless experience.
Over 70% of web traffic comes from mobile devices - if your site isn't built for mobile, you're losing business.
Technical SEO Compliance
Structured for maximum visibility in search results.
A clean site structure and proper indexing mean Google can find your pages and rank them higher.
Secure and Accessible
Protected with SSL encryption and best practices.
HTTPS encryption and user-friendly navigation make your site trustworthy and compliant.
If your website doesn't meet these standards, your competitors will outrank you.
Why This Matters for Your Business
Higher search rankings = More organic traffic.
Faster load times = Better user experience a& conversions.
Better performance = More leads, more sales, more revenue.
A Google-approved website isn't just about rankings - it's about making your business more profitable.
See why Google Lighthouse is the ultimate performance test on the next page.
Google Lighthouse
The test that determines your online success.
Google's own tool measures your website's performance.
If your site doesn't pass, it won't rank.
Google Lighthouse is the ultimate test for website performance.
It analyses your website the same way Google does.
It scores your site across four critical areas.
What Google Lighthouse Measures
Performance
How fast your site loads & responds to users.
SEO
Whether your site follows Google's best practices for ranking.
Accessibility
Ensuring your website is usable for all visitors.
Best Practices
Security, HTTPS and mobile responsiveness.
A high Lighthouse score = A high-ranking, high-converting website.
Does Your Website Pass the Test?
A low Lighthouse score means
Slow load times that drive customers away.
Poor rankings that make your business invisible online.
Security risks that make visitors lose trust.
A high Lighthouse score means
Faster site = More engaged visitors.
Better SEO = Higher search rankings.
Optimised performance = More conversions & revenue.
The Results Speak for Themselves
Websites that score 90+ on Google Lighthouse
Rank higher in search results.
Have lower bounce rates (users stay longer).
Convert more visitors into paying customers.
If your website isn't built for Lighthouse, it's underperforming.
See how we build websites that pass every test on the next page.
Your website should be your strongest business asset.
A slow website loses visitors.
A high-performance website ranks higher, converts better and grows your business.
Most websites are built to look good.
We build websites to perform.
A website isn't just an online brochure - it should be a revenue-generating machine that:
Attracts visitors through higher Google rankings.
Keeps users engaged with lightning-fast load times.
Turns traffic into customers with conversion-focused design.
That's the difference between a website that costs you money and a website that makes you money.
How We Build for Maximum Performance
Lightning-Fast Load Times
Google prioritises speed - our websites load in under 3 seconds.
SEO-Driven Structure
Built from the ground up with Google's best practices.
Conversion-Focused Design
Every element is optimised to turn visitors into paying customers.
Scalable & Future-Proof
Your business will grow - your website should, too.
The Difference is Night and Day
A slow, outdated website means
Low rankings
No one finds you online.
High bounce rates
Visitors leave before they convert.
Lost revenue
Your website isn't working for you.
A high-performance website means:
Higher rankings
More organic traffic.
Better user experience
Visitors stay longer and engage more.
Increased conversions
More leads, sales and revenue.
We don't just build websites.
We build digital assets designed for business growth.
See the kind of businesses we work with on the next page.
Elite businesses need elite websites.
A slow, outdated website is holding your business back.
We build high-performance digital platforms for companies that are ready to grow.
We don't build websites for everyone.
We work with businesses that understand the value of a high-performance website.
If your business relies on
Attracting high-value clients online.
Dominating search rankings in a competitive industry.
Converting website visitors into paying customers.
Providing a seamless user experience that builds trust.
You need a website designed to deliver real business results.
Who We Work With
Corporate & Professional Services
Law firms, financial advisors, consultants and agencies that need to establish trust and authority.
High-Value E-commerce Brands
Businesses that rely on speed, security and conversions to maximise revenue.
Enterprise-Level Companies
Large-scale organisations that need fast, scalable digital platforms.
If your website is a critical part of your business, you need a site that's built for performance - not just looks.
Who We Don't Work With
Startups looking for a quick DIY website.
Businesses that see a website as an "expense" rather than an investment.
Anyone who isn't serious about growing their online presence.
Your Website is the Face of Your Business.
A slow, outdated or poorly optimised site can
Cost you potential clients.
Make your business look unprofessional.
Drive customers straight to your competitors.
We build websites that put your business ahead of the competition.
See how we work with you to build the perfect high-performance website on the next page.
A simple process that delivers maximum results.
We take care of everything, from strategy to launch.
Our process is built for efficiency, performance and business growth.
Most businesses waste time and money on websites that look good but don't perform.
We take a strategic, performance-driven approach - so your website doesn't just look great, it actually drives results.
How Our Process Works
Deep-Dive Strategy Session
We analyse your business, industry and competitors.
We define clear goals - more leads, more sales or better visibility.
We create a data-backed plan to build the perfect high-performance website.
Performance-Driven Web Build
Custom design and development, tailored to your brand.
Built from the ground up for speed, SEO and user experience.
Mobile-first, fully responsive and Google-approved.
Full Testing & Google Lighthouse Optimisation
Your website is rigorously tested for speed, security and search engine readiness.
We ensure 90+ Lighthouse scores across Performance, SEO and Best Practices.
We guarantee a fast, smooth experience for every visitor.
Launch & Ongoing Support
Your website goes live - fully optimised, secure and ready to dominate search rankings.
We provide ongoing support to ensure continued performance.
Need updates? We offer post-launch growth strategies to keep your site ahead of the competition.
Why This Works for You
Eliminates guesswork
You get a website that's built to perform, not just look good.
Saves you time
No back-and-forth headaches - our process is seamless.
Delivers measurable results
Higher rankings, faster speed and more conversions.
We don't just build websites - we create business growth engines.
See how you can get started today on the next page.
Your website should be working for you.
Let's make it happen.
If you're serious about upgrading your website to match your business goals, we're ready to build something incredible for you.
A slow, outdated or underperforming website isn't just frustrating - it's costing you money.
You're losing potential customers.
You're getting outranked by competitors.
You're missing opportunities to grow your business.
It's time for a website that delivers results.
What You'll Get When You Work With Us
Google-Approved, Lighthouse-Optimised Website
Built to meet Google's highest performance standards.
Faster load times, higher rankings and better conversions.
SEO-Driven, High-Performance Digital Platform
Structured for maximum visibility in search results.
More organic traffic, more leads and more revenue.
Fast, Secure and Built for Growth
A website that scales as your business grows.
No more outdated tech - just a future-proof digital asset.
We're not for everyone - but if this is you, let's talk.
You understand the value of a high-performance website.
You're ready to invest in a site that will grow your business.
You want to outperform your competitors and dominate your industry.
If that sounds like you, we should talk.
Book a free Strategy Call
Cool Web Stories Ltd
128 City Rd
London EC1V 2NX
whatsup@webstories.cool
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High-Performance Websites: Google-Approved, Fast And Built To Convert